Business Coach for Event Business Owners
Build a Profitable Event Business. Not Just a Busy One.
You already know how to create exceptional events.
Now it's time to build a business that feels just as successful behind the scenes as it looks from the outside.
As a business and mindset coach for event planners, I help event business owners build profitable, sustainable businesses through smart strategy, stronger leadership, practical systems, and the confidence to make better business decisions.
Because success isn't just about increasing your revenue. It's about leading instead of constantly reacting, making decisions with confidence instead of second-guessing yourself, avoiding burnout instead of accepting it as part of the job, and building a business that's not only profitable but genuinely enjoyable to run.
You built your business for freedom.
Let's make sure it gives you exactly that.
You Know How to Plan Exceptional Events. I Know How to Build Exceptional Event Businesses.
After more than 30 years in the event industry, I've learned that talent alone isn't what determines success.
The event planners who build thriving businesses aren't necessarily the most creative or the most experienced. They're the ones who learn how to think like business owners.
I've built and run my own event business, managed events ranging from $25,000 to multi-million-dollar budgets, and worked with everyone from nonprofits to global luxury brands. Today, I help event business owners combine smart strategy, strong leadership, practical systems, and the right mindset to build businesses that are profitable, sustainable, and genuinely enjoyable to run.
Because you deserve more than a calendar full of events.
You deserve a business that gives you financial confidence, the freedom to step away when you need to, and the ability to lead instead of constantly putting out fires.
My Offerings
1:1 VIP Day
A VIP Day is for the business owner looking for motivation, decisive action, and quick feedback. During our 6-Hour virtual coaching session, we'll dive deep into the things you need to scale your business. From pricing to team building, to workflows, to marketing strategy - this day is customized to you and your goals!
Scale to Success - 1:1 Business Coaching
This high touch 3-, 6-month or 1-year coaching program, is for the business owner craving 1:1 business coaching over a longer span of time who is interested in starting or scaling their event planning business, or just figure out how to make more money. This program involves structured coaching tailored specifically towards you and your business goals.
Corporate Training
Empower your corporate event planners with our specialized training program designed for professionals working within large organizations. Our sessions equip event planners with advanced skills tailored to the corporate environment, from strategic planning and seamless execution to stakeholder management and innovative problem-solving, all while aligning with your organization's goals and values.
My Philosophy
Where Creativity Meets Strategy: The Foundation for Scalable Success
In my experience building and scaling businesses in the event industry, lasting success happens when creativity, strategic planning, structure, and a growth-driven mindset come together. It’s not just about talent or ambition—it’s about building a strong foundation that supports sustainable growth.
Creativity sets you apart. It’s what allows you to design unique experiences, think outside the box, and deliver events that wow your clients. But creativity alone isn’t enough to grow a business that runs smoothly or scales profitably.
That’s where strategic planning and organization come in. Systems, workflows, and structure are what turn bold ideas into reality. When your backend runs efficiently, your front-end creativity can shine without chaos. This is how you move from being overwhelmed to operating like a CEO.
The final piece is a growth-focused mindset. This is the difference between staying stuck and scaling strategically. When you start thinking like a business owner—spotting opportunities, making data-informed decisions, and aligning your efforts with long-term goals—you start creating momentum that lasts.
When these elements work together, you don’t just manage a business—you elevate it. You step into leadership. You build something impactful, profitable, and aligned with your vision.
If you’re ready to scale your event planning business with purpose and precision, this is how we do it. Together, we’ll bring clarity to your creativity, strategy to your goals, and structure to your success.
Lenora T.
If you're someone with a burning desire to make it big in the event industry, whether it's starting your own business or taking your career to new heights, I wholeheartedly recommend Miriam as your go-to Business Coach. Her genuine passion, unwavering support, and expert guidance will move you toward success, just as she did for me. Trust me; you won't be disappointed. Miriam is awesome in the world of business coaching, and I feel grateful to have had the opportunity to work with her.
The Reviews
Tamara G.
Working with Miriam Wexler has been an absolute game-changer for me and my career. As an aspiring event planner with a dream of starting my own business, I had the passion, but I lacked the roadmap to turn my vision into a reality. That's where Miriam came in, and she did so with dedication and genuine care. Miriam's coaching style is both empowering and heartfelt. She took the time to understand my unique strengths, goals, and fears, and with her help, I gained the confidence to take that leap of faith and set up my own event business.
Marissa K.
Spending 6 months working with Miriam has changed my business drastically. As a small business owner, I struggled to scale, but her personalized coaching gave me the direction I needed. Miriam helped me come up with strategies that helped me attract new clients. Together we worked on my mindset so I can stop being scared to raise my prices (which was long overdue). Now, I'm handling bigger clients and seeing real growth. She’s become more than just my coach, but rather a friend who always shows up for me. I have no intention of stopping working with her and just signed on to a 1-year mentorship program.
Suzanne B.
My work with Miriam completely transformed my event planning business. I was overwhelmed and unsure how to scale, but her personalized coaching provided me with clear strategies that aligned with my goals. She helped me streamline operations, attract ideal clients, and raise my rates. Thanks to Miriam’s guidance, I’ve taken on bigger projects and built a thriving business. She’s not just a coach—she’s a mentor who genuinely cares. If you're serious about growth, Miriam is the best investment you can make.
